Privacy Policy

This privacy policy (“Privacy Policy”) sets out how KX Pilates Franchising Pty
Ltd ABN: 87 866 900 141 and Reformer Pilates New Zealand Pty Ltd NZBN 942 904
955 5707 and its related entities (“KX Pilates” or “we”) upholds your rights
under the New Zealand Privacy Principles contained in the Privacy Act 2020
(“Privacy Act”). This Privacy Policy for KX Pilates lets you know what
personal information of yours we hold, what we do with it, who we will
disclose it to and how you can assess the personal information we hold about
you. You can also find out here how to change inaccurate personal information
and how to opt out of receiving communications from KX Pilates. KX Pilates may
change this Privacy Policy from time to time by updating this page. This
Privacy Policy is effective from 18 November 2021.


KX Pilates may collect the following information:

  • Name
  • Contact information including email address and mobile
  • Date of birth
  • Emergency contact person
  • Bank account and/or credit card details
  • Payment history
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or offers
  • Health related information, including (but not limited to):
    • Your health
    • Your weight and body measurement
    • Your medical history
    • Your COVID-19 vaccination status (if required for entry under
      government regulation)
    • Whether you smoke or are pregnant
    • Whether you are on any medication
  • For employment or other recruitment purposes, the above as well as
    employment and education details and generally, information relating to
    qualifications and experience
  • For franchisee application purposes, the above as well as financial
    capacity and residential status.

An individual is not obliged to provide their personal information to KX
Pilates however, without certain information from an individual it may not be
possible for KX Pilates to provide its products and/or services to the


Where possible, KX Pilates will generally collect your personal information
directly from you. KX Pilates may also collect personal information from KX
Pilates franchisees as well as from the KX Pilates booking system, our
centralised online booking system, when you sign up and/or purchase KX Pilates
classes. KX Pilates may also collect personal information from you via their
website (“KX Pilates website”), promotional activities,
competitions, QR code apps (or other apps required by the government) and
events. Also from other directly related companies and, if there is prior
consent, from organisers of the events KX Pilates’ sponsor.


KX Pilates will only use and disclose your personal information so we can
provide you with the services you have requested and comply with government
regulations, as well as for the following directly related secondary purposes:

  • Managing your account with KX Pilates
  • To improve our products and services
  • Send promotional emails and sms (short message services) to you about new
    products, special offers or other information which we think you may find
    interesting using the email address or mobile number that you have
  • Contact you for market research purposes. We may contact you by email,
    phone or mail.
  • To customise the KX Pilates website according to your interests
  • We may provide your information to our third party partners for marketing
    or promotional purposes provided we first have your consent
  • Assessing your employment application and reference checking
  • Assessing your franchisee application and reference checking
  • Complying with government regulations and record keeping requirements
  • KX Pilates will never sell your information


KX Pilates may disclose your personal information to third parties in New
Zealand and Australia, including its franchisees and government bodies for the
purpose for which it collects it. That is, generally, KX Pilates will only
disclose your personal information to third parties for the purpose of
providing KX Pilates classes and products to you or other directly related
secondary purposes as set out above. KX Pilates may otherwise disclose your
personal information with your consent or if it is required or authorised by
law. KX Pilates may disclose your personal information to third party services
providers overseas. However, where your personal information is disclosed to
an overseas recipient, we will also take adequate measures to ensure that your
personal information is handled by the overseas recipient in accordance with
the Privacy Act 2020 and our instructions for the purposes described above. By
providing KX Pilates with your personal information, you consent to this
disclosure of your personal information.


Where we have obtained your consent to do so, or in circumstances where you
would reasonably expect that your personal information would be used or
disclosed for this purpose, we may contact you from time to time with
marketing material about our other products or services or third parties. At
any time you may opt out of receiving this marketing material by contacting KX
Pilates by emailing your local studio. Your consent to receiving this
information will remain current until you notify KX Pilates otherwise.


We are committed to ensuring that your information is secure. In order to
prevent loss, misuse, and unauthorised access, use, modification, disclosure,
alteration, or destruction we have put in place suitable physical, electronic
and managerial procedures to safeguard and secure the information we collect
online. However, you should keep in mind that the transmission of information
over the Internet is not completely secure or error-free. In particular,
e-mail sent to or from this website may not be secure, and you should
therefore take special care in deciding what information you send to KX
Pilates via e-mail.


A cookie is a small file which asks permission to be placed on your computer’s
hard drive. Once you agree, the file is added and the cookie helps analyse web
traffic or lets you know when you visit a particular site. Cookies allow web
applications to respond to you as an individual. The web application can
tailor its operations to your needs, likes and dislikes by gathering and
remembering information about your preferences. We use traffic log cookies
(Google Analytics) to identify which pages are being used. This helps us
analyse data about web page traffic and improve the KX Pilates website in
order to tailor it to customer needs. We only use this information for
statistical analysis purposes. We also use Google cookies for remarketing to
advertise online. How does our remarketing activity affect you?

  • When you visit the KX Pilates website, our web server will drop a cookie
    on your browser
  • If you leave the KX Pilates website to visit another website which is part
    of the Google network, you may be served our ad
  • The remarketing cookie will be valid for 30 days.

You can remove our remarketing cookie by deleting your Internet browsing
history and clearing your cookies. This can be done through the tools/settings
function of your Internet browser. Overall, cookies help KX Pilates provide
you with a better KX Pilates website, by enabling KX Pilates to monitor which
pages you find useful and which you do not. A cookie in no way gives KX
Pilates access to your computer or any information about you, other than the
data you choose to share with KX Pilates. You can choose to accept or decline
cookies. Most web browsers automatically accept cookies, but you can usually
modify your browser setting to decline cookies if you prefer. This may prevent
you from taking full advantage of the KX Pilates website. You can opt out of
Google’s use of cookies by visiting Google’s Ad Settings. Alternatively you
can opt out of a third-party vendors use of cookies by visiting the Network
Advertising Initiative opt out page.


The KX Pilates website may contain links to enable you to visit other websites
of interest easily. However, once you have used these links to leave our site,
you should note that we do not have any control over that other website.
Therefore, we cannot be responsible for the protection and privacy of any
information which you provide whilst visiting such sites and such sites are
not governed by this privacy statement. You should exercise caution and look
at the privacy statement applicable to the website in question.


You may request access to personal information including your credit card
information we hold about you by contacting the Privacy Officer at
[email protected]

Where we hold information that you are entitled to access, we will endeavor to
provide you with suitable range of choices as to how access is provided (e.g.
email or mailing it to you). A fee may be charged to cover the cost of
retrieval. If at any time you believe that personal information we hold about
you is incorrect, incomplete or inaccurate, then you may request that we
change it. KX Pilates will destroy or de-identify your personal information as
soon as practicable once it is no longer needed for the purpose for which it
was collected. However, we may be required by law to retain your personal
information after your relationship with KX Pilates has expired (including if
required by law). In this case your personal information will continue to be
protected in accordance with this Privacy Policy. If we destroy personal
information we will do so by taking reasonable steps and using up-to-date
techniques and processes.


Franchisees are independent businesses, however all franchisees have agreed to
comply with this Privacy Policy. If you are concerned that there may have been
a breach of this Privacy Policy by a franchisee, please contact the relevant
franchisee directly.


For further information regarding this Privacy Policy or to make a complaint
about the steps taken by KX Pilates to protect your personal information or
privacy, please contact KX Pilates’ Privacy Officer at
[email protected] 

We will investigate any complaints received in writing and do our best to
resolve them as soon as possible. If you are not satisfied with the result of
your complaint to KX Pilates, you can refer your complaint to the: Office of
the New Zealand Privacy Commissioner via their complaints page:

Post: PO Box 10 094, Wellington 6143

Email[email protected]